Societal Nation® , Bond
The place.
The collective is not built in meeting rooms. It is born where people truly talk.
The observation
Around the company, there are places where something forms that no meeting ever produces.
The small restaurant, the petanque ground, the padel court, the gym. Places where leaders meet, where partners truly talk, where teams weave something beyond the functional. As every community has its own edifice, a church, a mosque, a temple, the company and its stakeholders have their own places. That is where true things are said, where the cry of the collective is born, often first within a small core, before it gathers.
Reference
Marc Augé
Non-Places. Introduction to an Anthropology of Supermodernity, 1992
The anthropologist distinguishes the place, identity-bearing, relational and charged with history, from the non-place, that anonymous space of transit, the airport, the motorway, the open space, where, in his words, the interchange forbids the encounter. The stake for the company: cultivating true places, when the age mostly produces non-places.
What plays out there
Where the bond is formed.
Truly knowing one another
Outside the frame, the masks fall. One understands who the other is, what they seek, what moves them.
Giving birth to the collective
The bond starts small, within a core, then widens. The place is the cradle of the we.
Inscribing a history
Places mark a journey, that of the person and that of the company. One remembers where one decided, celebrated, held on.
The place grows
A history that extends.
The place evolves with the company. From village to city, from city to metropolis, from France to the international stage. At every step, new places, new bonds, a history that extends without denying itself.
The place gathers. What remains is to name what unites us.